In my first book, “It Just Wasn’t Perfect For Me, My 50 Years in Television and Radio Broadcasting.” https://www.amazon.com/dp/B01N5OEXLT , published in January of 2017, I wrote a chapter on how Broadcasting Management doesn’t recognize or get talent, the on air performers. And I especially focused on Stephan Colbert. Here’s exactly what I wrote:

“On April 3, 2014, David Letterman announced to the world that he would retire in 2015. And in less than a week, the CEO and president of CBS, Leslie Moonves, announced he would be replaced by Stephen Colbert.

Colbert had been the host of the Colbert Report on Comedy Central. I was dumbfounded at this decision—why? Because Colbert at the time was not a real person; he was a character or a parody of a conservative reporter—an act.

Moonves said Colbert would not use his character but would become real and host the show as a real human being. If that’s the case, how can Moonves (management, who, by the way, as I write this, makes upward of $60 million a year) justify hiring someone whom he’s never seen perform in the genre he was hired for? Unbelievable! As Megan McDowell asked one morning on the Don Imus Show, “What if he’s a jerk?”

I mentioned on our morning show in Phoenix that I didn’t think Colbert even had a personality. And guess what? He played that clip on his show! It got a big laugh.”

Moonves made a disastrous decision costing CBS and shareholders a loss of 40 million dollars a year, adding up to 400 million dollars!

When he started I thought he was pretty good, but he had no audience. There were reports he suffered from depression at the low ratings and decided to find a niche. He found it by becoming a hard, radical left wing political performer. And that did not work. Period.